Live Nation Entertainment has acquired the “Rock in Rio” Festival, which in 2017 was the 2nd highest grossing festival in the world, and the largest music festival in South America. It was estimated to have been attended by more than 700,000 fans from 62 different countries. The legendary festival currently operates biennial events in Rio de Janeiro, Brazil and Lisbon, Portugal, spanning two long weekends of artist performances. Rock in Rio began in 1985, and has hosted 18 editions with over 1,700 artists and 9 million attendees and engaging more than 11 million followers on social media. “We are delighted to bring together the world’s biggest music festival with the largest entertainment company on the planet,” said Roberto Medina, Rock in Rio’s founder and President.
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